Last summer as I stood in the jellyfish archway at the Seattle Aquarium during a vacation I couldn’t help but ponder about the humble jellyfish. Stay with me here; they are hunters and catch what they eat… only they don’t have the ability to actively FIND their food. They just drift along and eat what… Read More
Archives for February 2025
Curiosity Over Sales: Building Genuine Connections
We are “sold to” every day, a thousand times a day. From the minute you open that email/phone/computer/social media, we are bombarded with “buy me!” appeals and shiny, enticing things that grab our attention. As consumers I think we are more sophisticated than our predecessors who bought snake oil from traveling salesmen but, alas, I… Read More
Stop! It’s time to smell the roses…kind of.
“We have to sometimes recognize how far we’ve come. In order to speed up where we want to go.” Now, I’m not talking about looking in the rear view mirror, or ‘woulda, coulda, shoulda,” This quote is about, “oh my gosh, I’m so glad I __.” It’s about actually taking the time to regularly recognize… Read More
5 Must Haves for any Marketing Plan
Do you know the 5 must have categories for any marketing plan? What you decide will all depend on what kind of business you are growing, and you need to ask yourself a few questions, like figuring out where/how you are going to get in front of your ideal client. Take a look at the… Read More